WEB With the rapid advancement of Customer Relationship Management CRM systems and integrated platforms we must ask. WEB Customer data platforms CDPs were the hot new tech five years ago But CDPs and first-party data are being called to tougher account. WEB There is a lot of hype and confusion regarding CDPs Most organizations arent sure what CDPs are and how they are supposed to help. WEB While CDPs present clear benefits in terms of enhanced customer understanding and targeted marketing businesses must navigate the. WEB There is a lot of hype and confusion regarding CDPs Most organizations arent sure what CDPs are and how they are supposed to help marketers..
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